In a world where Google is trying to reinvent itself as a social company it is ironic that it now finds itself more and more isolated. 5 years ago Google seemed to be friends with everyone - including Apple. Today I can’t think of a single company (besides the companies that rely on its Adsense breadcrumbs) who thinks of Google as a friend or partner.
Android OEMs are shying away from Google more and more. Samsung is the only successful Android OEM (they are profitable) and even they are creating software ontop of Android that competes or replaces Google features. It is only a matter of time before they do as Amazon and fork Android into their own OS. Amazon never even partnered with Google - they just took Android and are running with their own version.
The days of alliance between Apple and Google against (supposedly) Microsoft are gone. Steve Jobs’ “thermonuclear” quotes against Google and the fallout of Eric Schmidt on Apple’s board have left the two companies at odds. Once featured Google services on iOS devices are being replaced with alternatives. Maps in iOS has been replaced with Apple’s own backend. YouTube, the surprise app on the first iPhone, isn’t even a share option in Apple’s new OS X release due out this summer.
Google TV made enemies with media companies because Google tried to get around content restrictions using web interfaces. That didn’t work and their OEM partners suffered immensely because of it. Google has also had problems getting deals with music and TV studios because the studios don’t trust Google.
To me this isn’t good for Google in the long run. They can only burn so many bridges before becoming so isolated that they become irrelevant.
If you can think of a company that considers Google a friend I’d like to hear your comments.
One of the surest tests [of the superiority or inferiority of a poet] is the way in which a poet borrows. Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different than that from which it is torn; the bad poet throws it into something which has no cohesion. A good poet will usually borrow from authors remote in time, or alien in language, or diverse in interest.
Now the Apple has officially announced the iPhone 4S and the tech world is officially let down (again) I’d like to discuss how Apple handled the expectations for this event. First, I don’t think they did enough. There were a couple planned leaks to their normal crew at the WSJ but it obviously didn’t have as much of an impact as the cases being thrown around by Chinese case manufacturers.
Apple, as usual, officially said very little about the new iPhone. It was a single line phrase a week before the event stating, “Let’s talk iPhone”.
The problem is the Apple didn’t shoot down or at least drown out the case leaks. Most of the reviewers were expecting an iPhone 5 and they received an iPhone 4.5 (see what I did there? The 4S looks like 4.5… never mind).
The 4S looks great. I really like the iPhone 4. It is really beautiful. It is the best smartphone I’ve ever seen. The 4S is even better not only with better hardware but also with exclusive new software (Siri) as well.
I don’t think the tech press is ever blown away by Apple events immediately. It always takes time, hands on reviews, and quarter after quarter of seeing Apple sell phones faster than they can ship them. However, I do think Apple PR didn’t level expectations for this event as they should.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.