Microsoft Announces Windows Phone 7
Microsoft’s press release announcing the availability of Windows Phone 7
The goal for Microsoft’s latest smartphone is an ambitious one: to deliver a phone that truly integrates the things people really want to do, puts those things right in front of them, and either lets them get finished quickly or immerses them in the experience they were seeking. - Microsoft Press Release
The leading paragraph in the release is meaningless. The language is so vague that this could have been the text from an announcement of Windows CE 2.
By comparison here is Apple’s leading paragraph announcing the original iPhone
Apple® today introduced iPhone, combining three products—a revolutionary mobile phone, a widescreen iPod® with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, searching and maps—into one small and lightweight handheld device. iPhone introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting users control iPhone with just their fingers. iPhone also ushers in an era of software power and sophistication never before seen in a mobile device, which completely redefines what users can do on their mobile phones. - Apple iPhone Press Release
They talk about what it does (phone, iPod, internet), how it works (using fingers), and how powerful the device is to accomplish specific tasks (email, web browsing, searching, maps, etc).
Microsoft can’t connect to users. Apple does. Microsoft’s biggest problem is culture. Their language, reactions, products, and mindset all come from a culture that has been guiding them toward consumer irrelevance.
