App Store Subscriptions

Apple announced that they want a part of the subscription business on iPads and other iDevices. The downside is they want 30%. Forever. This seems too high to me. Apple provides a lot of valuable customers to new and existing platforms and they should be compensated for those leads however, 30% for subscription revenue infinitum is impossibly hard for most subscription services.

A more reasonable solution would be 30% of the first two subscription payments and then (essentially) a payment processing fee around 10% thereafter.