Posts tagged ipod touch

How many iPod Touches did Apple sell?

I calculated that Apple sold 6.21 million iPod Touches in Q4 2010.

Facts and assumptions from Apple’s Q4 press release:

Facts:

iPhones sold:    14,100,000
AppleTVs:                250,000
iPads:                      4,190,000
iPod Touch:                              ?

~24,750,000 activated iOS devices in the quarter
(90 days * 275,000 average activations/day) 

Basic Math:

  24,750,000 (Quarterly iOS activations)
- 18,540,000 (iPhone + ATV + iPad)
___________
= 6,210,000 iPod Touches

That means that the iPod Touch accounts for 69% of all iPods sold. Wow!

Zune HD

Microsoft showed off their new Zune player on track for release this fall. Monkey boy Ballmer told Engadget it would be out in about a month. From the images posted and the terrible video the Zune HD looks like a decent music/video touch player.

The best features are:

  1. Touch navigation
  2. OLED screen
  3. Supports HD videos (720p)
  4. HD Radio

The downside:

  1. Unknown specs (screen resolution, price, storage, etc.)
  2. Just a media player (no apps/internet)
  3. Not coming until fall, presumably after Apple’s new iPod Touch

So all in all it looks like Microsoft will have a decent Touch based media player this fall. The sales numbers will tell the true story in a year to see if it makes any sales.