How many iPod Touches did Apple sell?
I calculated that Apple sold 6.21 million iPod Touches in Q4 2010.
Facts and assumptions from Apple’s Q4 press release:
Facts:
iPhones sold: 14,100,000
AppleTVs: 250,000
iPads: 4,190,000
iPod Touch: ?
~24,750,000 activated iOS devices in the quarter
(90 days * 275,000 average activations/day)
Basic Math:
24,750,000 (Quarterly iOS activations)
- 18,540,000 (iPhone + ATV + iPad)
___________
= 6,210,000 iPod Touches
That means that the iPod Touch accounts for 69% of all iPods sold. Wow!
Zune HD
Microsoft showed off their new Zune player on track for release this fall. Monkey boy Ballmer told Engadget it would be out in about a month. From the images posted and the terrible video the Zune HD looks like a decent music/video touch player.
The best features are:
- Touch navigation
- OLED screen
- Supports HD videos (720p)
- HD Radio
The downside:
- Unknown specs (screen resolution, price, storage, etc.)
- Just a media player (no apps/internet)
- Not coming until fall, presumably after Apple’s new iPod Touch
So all in all it looks like Microsoft will have a decent Touch based media player this fall. The sales numbers will tell the true story in a year to see if it makes any sales.